5 Reasons Metaphor Should Be Central To Education

By Claudia Biçen, Wayfinder Head of Design

Wayfinder’s Head of Design, Claudia Biçen, holding the latest toolkit she designed on belonging.
  1. Metaphors help students grasp abstract concepts

Metaphors in the Wayfinder Toolkit


  1. George Lakoff and Mark Johnson. Metaphors We Live By (University of Chicago Press, 1980)
  2. Tilley, Christopher. Metaphor and Material Culture (Blackwell, London, 1999)
  3. Reference: Thibodeau PH, Boroditsky L (2011). Metaphors We Think With: The Role of Metaphor in Reasoning. PLoS ONE 6(2): e16782.
  4. Citron, F.M. & Goldberg, A.E. (2014). Metaphorical sentences are more emotionally engaging than their literal counterparts. J Cogn Neurosci, 26(11), 2585-95.
  5. Hamann, S. (2001). Cognitive and neural mechanisms of emotional memory. Trends in Cognitive Science, 5(9), 394-400.



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